While technically speaking, the title is incorrect, since there is no other side of me.
I was tagged for doing this, more than a month ago, but couldn't get myself to complete the list. Now that I have, here is the post.
Before i give my list, a small detail on what the tag is about:
- Link to the person that tagged you, and post the rules on your blog.
- Share 7 random and/or weird facts about yourself.
- Tag 7 random people at the end of your post, and include links to their blogs.
- Let each person know that they’ve been tagged by leaving a comment on their blog.
So here's my list of 7 weird things about me:
1) My drawers, wardrobe, office bag and office desk are extremely unorganised, while my files and folders on the computer, and articles on my blogs are very organised. (I started 5 different blogs just so that the topics don't overlap and confuse my readers!)
2) I would eat ghar ki roti's by tearing them in exactly 4, almost identical, parts. I have been doing this ever since I have been carrying a tiffin box from home for lunch, that's about 8 years now.
3) I won't be seen dead with a crumpled handkerchief in my pocket. It would be perfectly folded 4 times to form a small square, and would be placed perfectly in my pocket.
4) I would know what's cooking in the kitchen, just by smelling it. But I can never tell for sure whether last night's food has gone bad or not, even after tasting it.
5) Left to me, all my PowerPoint slides would be in black, white or greys... background as well as text!!!
6) I am indecisive about most of the important things in my life, but would have very strong opinion about most of the trivial things in life.
7) I would watch even the most boring Hindi movies multiple times, but can't stand a very good movie more than a few times.
Won't be tagging anyone for now. But would update this post once I find 7 people to tag.
Feb 27, 2008
Feb 26, 2008
Absolut Fun!
What does a marketer do if it wants to sell a product that:
1) has no odour, taste or colour by itself
2) is just another product in an already crowded market
3) whose country of origin has no credibility in the making of this product, and
4) has to build the entire business from scratch
Would you believe if I told you,
that this brand is the largest selling imported brand in the US in its category?
Or that it sells at a premium much higher than other brands in the market?
Or that its bottles have become collectibles over the years?
Or that it still runs that same advertisements that marked its launch almost 3 decades ago?
That is the fascinating story of Absolut Vodka, a name that was invented just 3 decades ago, but claims to continue a tradition that's centuries old.
The book 'Absolut, Biography of a Bottle' written by Carl Hamilton presents a wonderful account of how the business and advertising of Absolut started.
The writing style too is commendable - one that makes the reader think he is tracing a scandal of sorts right from its origin to its launch and success in the United States. Throughout Carl demonstrates the power of advertising in building a brand, and the apparent disrespect the advertising world has to ethics. Overall a fun read, though.
The essence of the advertising campaign behind Absolut Vodka can be summed up in this paragraph taken from the book.
In Germany, several brands had been beaten into extinction when Allied bombers blew the factories to rubble in World War II, halting production for several years. After the war, they rose like a flock of Phoenixes from the ashes, and qucikly regained their previous market shares. Brand names had an iron grip on the people. This was a problem for new products, like instant coffee and frozen food. Simply put, they had no history. Such products were as scary as a person with no past. The only solution, Dichter said, was to invent a past.
1) has no odour, taste or colour by itself
2) is just another product in an already crowded market
3) whose country of origin has no credibility in the making of this product, and
4) has to build the entire business from scratch
Would you believe if I told you,
that this brand is the largest selling imported brand in the US in its category?
Or that it sells at a premium much higher than other brands in the market?
Or that its bottles have become collectibles over the years?
Or that it still runs that same advertisements that marked its launch almost 3 decades ago?
That is the fascinating story of Absolut Vodka, a name that was invented just 3 decades ago, but claims to continue a tradition that's centuries old.
The book 'Absolut, Biography of a Bottle' written by Carl Hamilton presents a wonderful account of how the business and advertising of Absolut started.
The writing style too is commendable - one that makes the reader think he is tracing a scandal of sorts right from its origin to its launch and success in the United States. Throughout Carl demonstrates the power of advertising in building a brand, and the apparent disrespect the advertising world has to ethics. Overall a fun read, though.
The essence of the advertising campaign behind Absolut Vodka can be summed up in this paragraph taken from the book.
In Germany, several brands had been beaten into extinction when Allied bombers blew the factories to rubble in World War II, halting production for several years. After the war, they rose like a flock of Phoenixes from the ashes, and qucikly regained their previous market shares. Brand names had an iron grip on the people. This was a problem for new products, like instant coffee and frozen food. Simply put, they had no history. Such products were as scary as a person with no past. The only solution, Dichter said, was to invent a past.
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