Here it goes again. One more extra-ordinary ad and people just don't get it.
They have simply lost it, over the SBI 'Bholu' ad. The intellectuals, who just watch TV and want to comment on everything they see, have not liked the ad because it showcases poor people and their lives.
I don't understand why these people do such things. For every 'Chandni Bar' and 'Chameli', these same guys would appreciate the effort and give awards to the makers. But when it comes to advertising, the makers would become insensitive a*sholes, who want to commercialise the lifestyle of poor people.
How can the intelligent people be so dumb?
Why can't they understand concepts like breaking the clutter, like having 'what if' situations in ads to get your message across. Do they not understand even something as simple as target audience???
A great personality also puts his own version of the ad. I would love to ask him - Sir, with all due respect, would you have even noticed an ad like what you have 'created'?
I SERIOUSLY DOUBT IT!!!
The moral of the story: Leave the ad-making job to the creative guys. It is not everybody's cup of tea.
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