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Mar 27, 2008

Amazing songs, amazing lyrics!

I listen to both Hindi and English songs very frequently, mainly while on the move. Some of them serve good to pep me up while others are good when I am in a mood to appreciate poetry. A rare few are good for both these reasons. And the following 3 are the creme of the rare lot.

Song: Move Your Body
Album: Johnny Gaddaar OST
Lyrics:

Life is a gamble, boy,
so you know that you better play your cards right
If you wanna take the chance,
then you know that you better stand up and fight
This is just a game
So you gotta keep on playin'
'Cause you know what I am sayin'
Then you know you might even win this tonight!

Tell me can you handle it,
Kya hoga woh hai teri kismat
Tell me can you handle it,
Lekin baazi khelega iss waqt


Song: Animal Song
Album: Affirmation
Band: Savage Garden
Lyrics:
(while I love the entire song, this is the best part!)

I've been having difficulties keeping to myself
Feelings and emotions better left up on the shelf
Animals and children tell the truth, they never lie
Which one is more human
There's a thought, now you decide


Song: All The People in the World
Album: Safri Duo Episode II
Band: Safri Duo
Lyrics:

All the people in the world
Every boy and every girl
Just imagin that we could
It isn't hard to do

All the people in the world
Every boy and every girl
Just imagin that we could
Face up brother hood

Give it up...
You just got to give it up
You just have to give it up
You just got to give it up


I recently did a course called the LandMark Education 'Curriculum for Living', and most of these lyrics also fit with the learnings from that course. Maybe that's why I noticed these lyrics in the first place, because I have been listening to these songs for quite some time.

Mar 12, 2008

Everybody is someone else's weirdo

Although it seems ironical, it is a statement as true as it can get. I stole it from a friend's Google Talk status message, since it is so apt for this post.

Come to think of it, everyone of us knows at least one person who we think is weird. At the same time, each of us also knows a person who thinks we are weird. While I don't know the reason for this happening among girls, I have a theory on why this happens to guys, as in, why do some guys seem weird to girls. I analysed my own behaviour after reading a lot on the topic of men vs women, and realised this.

This would normally happen to any attractive girl, and would also happen to most girls with respect to a particular guy. More often that not, the guy seems weird to the girl primarily because the guy is trying hard to make an impression on her. Given that guys do not know much about girls anyway, and that their interaction with the girl they like is very limited, they are not sure of how the girl would react.

Coupled with the fact that he likes her, the guy is terrified of losing and is very nervous. For all these reasons, he changes his attitude, his statements, his posture and body language a number of times during the interaction, in his desperate effort to adapt to the girl's reactions. (What many guys also do is to talk to the girl in the same way as he would talk to a guy, or even worse, as if the girl were his buddy who already knows that he likes her.)

As a result, the girl gets different verbal and non-verbal messages during a single interaction, and is thoroughly confused. Of course, the guy too is all nervous and offers no help in making the girl understand him. Net outcome: the girl thinks "this guy is weird".


Moral of the story for the girls: Be happy and feel appreciated when a guy appears to be weird to you. He likes you!

Moral of the story for the guys: Be confident when you talk to girls, than coming across as a clumsy person.

Mar 5, 2008

Truth, Lies and Advertising by Jon Steel

A book written about advertising, and by an adman, would invariably talk about truth and lies, and how advertising is somewhere in between. However, this book says nothing about such issues, and maybe that's why, talks a lot of sense.

An interesting read by any measure, 'Truth Lies and Advertising' takes the reader into the fascinating world of account planning, and how it is not the next fad in the advertising world. It explores the depths of the job and how!

Some interesting statements made in the book, attributed to the original quoters:

On research: The average American has one testicle and one breast.

When you prepare a mousetrap, leave enough room for the mouse.

On enthusiastic clients who focus on product features: "It's just a f*cking chocolate cookie."

You don't have a good strategy till you have a good ad.

(Don't have the book with me now, so not verbatim)

In addition to all the information and 'insight' into the world of account planning, this book also helped me understand why 'got milk?' is such a great campaign.

It turned out that the campaign was not what I thought it was. All the print ads that you must have seen, showing celebrities with a milk moustache, are Phase 2, or maybe Phase 3 of the campaign. The original idea leaves you spellbound with its creativity and simplicity.