Funny, how age-old sayings can translate to completely different meanings in modern times.
Jagran Solutions, a below-the-line agency (in marketing jargon, called on-ground activation, marketing communications agency) in India took this saying and gave it an amazing twist online.
This Diwali, they tied up with an NGO (Akanksha) and posted about it on a blog. The NGO works in the field of education for underprivileged children. The post invites comments to itself, and Jagran contributes "a humble amount" for each comment posted.
While I would loved to know the exact amount that Jagran will contribute for my comment, I am going by the logic of something is better than nothing, and that this act of mine will add to whatever I do otherwise too.
So here's cheers for the effort!
And you can contribute too by visting the blog here.
2 comments:
I don't understand this way of donation. What if you didn't get any comments? And what is it that they want to achieve at the end?
btw, ur first link is incorrect
Thanks Neo. Have updated the link.
Regarding their reason for choosing this way of donations,
1) On a very cynical side, it could be that they are building a database of people who respond.
2) On a much lesser cynical side, it could be that they want to prove that activation with bloggers works wonders.
3) Or it could be that they genuinely are interested in contributing, and are just building awareness about it.
All I can right now, is pick your favourite answer.
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